Poker Website Profits - ROI All poker webmasters should care about how many players they're referring to online cardrooms. This article offers proven strategies for generating more players and increasing your ROI and profits.

1. Offer a newsletter by email

One way to make sure that you're generating traffic to the poker sites you promote is to generate traffic to your own website. And a great way to do that is to maintain a relationship with your users.Sending a weekly email to people who have opted in to receive updates from you requires a minimal investment of time, effort, and money compared to the amount of profit it can generate over time.

This tip might provide a greater ROI and increase your profits more than any other advice on this page. Once you've generated a large enough list of email subscribers, you're no longer dependent on SEO for traffic; you can drive your own traffic to your website.

2. Offer real cardroom reviews

95% of all online poker site reviews provide minimal amounts of information. They're poorly written, and the author hasn't even played at the poker site being reviewed. Your goal is to tell a potential player everything they need to know about an online cardroom in order to decide whether or not to play there.

Write detailed reviews of the poker websites you promote in plain language, and make it clear that you've played at the website and know what you're talking about. If something is wrong with a poker site, mention that in the review too. If you provide a credible resource, your conversions will improve, and the next time someone wants to try a new poker site, they'll check your site for the real scoop first.

3. Provide screenshots of the poker websites

Showing actual screenshots of what the poker tables and poker lobbies look like provides players with real, useful information that will help them decide where to play poker online. Don't make the mistake of providing only tiny thumbnails or linking tiny thumbnails to screenshots that aren't much bigger than the actual image.

A poker player can't touch or feel the product they're going to buy (the online poker room). Having images is the next best thing and can increase conversion rates dramatically.

4. Compare online poker rooms to each other

Poker Website ROI Charts and tables comparing the features and perks offered by various online poker sites help users make decisions about where they want to play. Making the differences between the sites clear is an easy way to generate a confident decision from a player about where to play. Your goal with any type of comparison tool like a chart is to clearly illustrate the real and key differences between the poker rooms. (In other words, a chart that provides overall numeric ratings on a scale of 1 to 10 between poker rooms isn't useful. Especially when none of the poker rooms score less than an 8.)

5. Write better

Many online poker portals look as if they were written by someone who doesn't have a clue about the English language. Poker players are a savvy lot, and if you display contempt for your audience by writing poorly, they'll leave your site and never come back. And they'll leave via the back button, not one of your poker banners.

Writing well online isn't hard, but it takes practice. Here are some tips to improve your writing:

Keep your sentences brief and your paragraphs short.
Use bullet points.
Use headers and subheaders to separate your content and make it easier to scan for information.
Use basic words that people understand instead of long words that make you sound like you wish you were smart.
Read The Elements of Style by Strunk and White.

6. Follow basic usability guidelines

Senior citizens are a potentially big market. Most seniors aren't well-served by most websites. Basic usability guidelines increase the chances that senior citizens will use your website instead of someone else's.

Some of the basics of usability you should be aware of:

Use a 12 point font or larger. Anything smaller is hard to read, especially for senior citizens. (I'm 37, and I have problems with 10 point fonts and lower.)
Use different colors to distinguish between links that haven't been visited and links that have been. The default is to have blue underlined links which turn purple when people visit that link. Most new slick web designs don't use the defaults for links. It's usually appropriate to make a visited link a more "washed out" color than links that haven't been visited. This helps users of all kinds navigate a site.
Get rid of the drop down menus and moving menus. They add little to a website's style, and they make it harder for senior citizens and other users to navigate your site. A frustrated user will leave your website.

(Senior citizens are only one example of who benefits when you work on usability issues on your site. They're a great example though, because many of them have lots of time and money on their hands, which is a perfect combination of qualities for a poker player. And since seniors adopt new technologies later than other market segments, the amount of potential customers in this market is less saturated with "I've already played there" types.)

Offering Value to Your Visitors

These are just examples of adding value to your website's visitors. Providing excellent content is the path to riches in the online poker industry.

Too many poker webmasters focus on razzle-dazzle and flashy design techniques instead of on serving their customers. Your website isn't a fashion model; it should be useful and easily used. Pretty's fine, but not at the expense of usability and value.

Be the webmaster who stands out from the rest by actually serving \your customers. That's how you increase your site's profits.